Meet the Name Finders

From an early age, Mark was notorious for renaming everything around him and giving it unique name creations. Early on, he wondered why an ice cream brand was called "Bum Bum" and why a travel agency "Titanic Travel" chose this name. His enthusiasm for names was strengthened in a professional direction by his business administration studies with a focus on marketing and linguistic education (Business English, Anglican, Latin). He worked as a marketing manager in a corporation for five years before founding Namestorm to help the world find unique names. In addition to naming consulting across industries, he launches naming software in his startup NameRobot, writes professional articles, and gives press interviews on brand naming issues and entrepreneurship.

Marcel Hiller has been with Namestorm from the beginning and is involved in almost all naming projects, creatively or coordinating. The trained moderator brings his linguistic-communicative skills to creative workshops and ensures everything runs smoothly. As a trained automotive businessman, Marcel is particularly in demand for naming projects with a technical background. For him, "naming knows no end of the day or place because the best ideas and solutions often come at night or on the road.

Gila has been on board with us as a name developer since 2015. She came to naming via her job as a TV Development Producer, for which she developed new show formats and titles. She enriches our naming projects with creative methods and manages challenging naming processes. Especially with complicated and chaotic product portfolios, she brings a system into chaos and simultaneously keeps an eye on creativity and structure. Gila is also a lecturer for creativity techniques at the University of Applied Sciences in Munich and leads naming and creative workshops.

Annika has her focus as a creative copywriter. As a freelancer at Namestorm, she brings strong ideas to large naming projects. Here, in particular, also the concise texts - slogans, claims and headlines.

Mark Laupichler, with his law firm Praetoria Rechtsanwälte, is a long-standing partner of Namestorm. He advises on the assessment of critical trademark similarities and trademark law issues. If desired, he takes over the trademark registration of newly developed names for our clients.

Lucia is a versatile supporter of our team, whether carefully inputting content in the backend or acting as a creative mind in the naming process. As a trained physiotherapist, she brings valuable experience in the fields of medicine, health and fitness, and nutrition. She chose her studies out of a special interest in sustainability and strategic management, and she incorporates these topics into the naming process as well: for example, in naming truly sustainable projects – guaranteed without greenwashing.

Responsible for the balance in stressful phases and for a crumb-free atmosphere. Ally particularly shines on outdoor assignments of any kind. Her passion for naming is somewhat less pronounced than the rest of the team, but the well-being of employees and customers is especially close to her heart.

In addition to the core team, Namestorm has built a network at home and abroad that complements creative meetings and can dock at all points in the name development process. As a client, you can rely on an experienced and passionate naming team - no matter how complex or challenging your naming project is.