Diversity in naming - our 2024 highlights
Diversity is very important to us. Above all, it means inspiration for our creative work: new topics create new impetus and new ideas - as our diverse Naming Highlights 2024 show:
The Brand Naming Blog
XPERIAN, CASCAN & Co. - Naming for caravanning
Our reference list of strong names for the caravanning industry is growing. Whether luxury in panel van format, exclusive caravan series, or pioneering caravanning brands. We develop the right names for traveling on wheels.
Renaming eXtreme: Twitter becomes X
Changing the names of brands or companies is an adventure and a challenge. Especially when it comes to cult brands like Twitter, which has just been renamed X. Can this go well with the new 1-letter brand name? Mark Leiblein from Namestorm reveals what companies can (not) copy.
Sud Sixty Six – strong name for revolutionary process technology
The new compact brewhouse from banke GmBH creates a revolutionary six brews per day, with only 60 minutes of lautering time and only two brew vessels. An extraordinary innovation in brewing technology that deserves just such a name.
DRIFT: Title Consulting for Sky Original Series
Namestorm advised on the title for the new Sky Original series "Drift - Partners in Crime" and accompanied the decision-making process. In our short interview, Markus Fortner, Head of Production Management at Sky, reveals what a series title has to be able to do today and what is particularly tricky about the process.
The Namestorm Method
Name finding with the Namestorm® method: Maximum creative output with optimal security for using the names.