Naming for Knaus: Liner comfort in a panel van
Namestorm has already found several names for new products in the caravan, motorhome, and liner segment. Recently, a special task awaited the camping naming experts.
Knaus presents a new Campingvan for the season 2025, which should combine the comfort of a luxury Liner with the small size of a panel van. As described in the study published by promobil, it is based on a Mercedes-Benz Sprinter and is intended to appeal to the premium segment of camper fans. According to the industry magazine, the vehicle impresses visually with a striking radiator grille and a sporty front.
But the real innovation is on the inside: With the interior, Knaus pursues a luxurious design concept that looks more like a loft than a classic camping vehicle. The inner part is modern and functional, with curved lines and indirect lighting. Large windows provide plenty of light, while white upholstery and dark kitchen units offer an elegant contrast. The furniture is designed with clean lines and perfectly adapted to the interior. There are two single beds in the rear, while the lounge-like seating area can be used as a children's bed if required.
A special highlight is the bathroom, which is equipped with the new Cleanflex toilet. This waterless toilet with foil liners can be flexibly positioned in the room and can be pulled out of a cabinet as required. The washbasin can also be folded up to make optimum use of the space.
Luxury and lightness all in one (name)
The naming task was correspondingly tricky, as the focus was on the luxurious equipment on the one hand and the special feature of presenting this in a panel van format on the other. The name had to include both: Camping van with luxury equipment.
In our search for suitable words, we came across the powerful and resonant word cascade, which means “waterfall” in several languages. An image of a waterfall leads us to beautiful natural places where we like to linger. The shortening with the ending of V-an makes the name more compact and “agile”. This sets the name apart from the large luxury liners - perfect for the compact car with upmarket equipment. The name has been just as finely designed as the new luxury camper van itself. It is aimed at a target group that appreciates luxury and individualization at the same time.
With the CASCAN, Knaus is showing a new direction in the campervan sector, characterized by a high level of comfort and luxurious equipment while remaining maneuverable and affordable. Despite the details already shown, it remains to be seen what the interior of the Cascan will look like in reality, as only renderings are available so far. Knaus plans to position the Cascan in the upper premium segment and thus compete with large luxury motorhomes.
We`re excited to meet the first Cascans on our travels!
You can already encounter some other caravans, motorhomes, and liners named Namestorm on camping tours:
Tabbert CAZADORA - Luxury on wheels
The new luxury line of Tabbert caravans promises “the golden mean of vibrant luxury and innovative elegance: CAZADORA is the epitome of excellent performance and your personal TABBERT lifestyle - wherever your journey takes you.”
Wow! What an announcement! This should also be reflected in the name. The artificial name CAZADORA, developed by Namestorm, sounds like elegance and brings the association “Casa” - house, in connection with “adore, adorable” - for the admirable luxury design into the name.
Admiration will definitely be aroused when you set off on your travels in this masterpiece from 2025.
Caravan series Tabbert Pantiga
The new entry-level model in Tabbert's “PEP” caravan range offers the highest standard and attractive design. The fact that it is an entry-level model is reflected in the price, but in no way in the quality of the high-quality line.
This should also be reflected in the name of the new caravan, which stands outside the names of Italian celebrities of the other lines. The name Pantiga is aimed at a younger target group that is looking for adventure and freedom in caravanning rather than absolute luxury. A sonorous artificial name with a dose of wanderlust.
Morelo EMPIRE Liner: Naming for luxury motorhomes
But Namestorm has also already named the really big ones in the industry. Morelo's luxury motorhomes offer exclusivity, style and comfort at the highest level and also convey “the good feeling of being at home”. With “Home”, “Loft” and “Palace”, Morelo's luxury liners already had a coherent series of names that reflected their increasing size and ever more luxurious features. At the same time, they all convey an idea of “(living) space”.
The task - evaluation of internal names & development of name suggestions - for an even larger and more luxurious liner that sounds more powerful and of higher quality than “Palace” and literally fits into the range. In the Morelo EMPIRE liner, the customer is now king in his personal “world empire”.
More to come...
Further creations for liners & co. will soon be coming onto the market, so we can look forward to (naming) innovations from this dynamic industry.
More to come...
More to come...