Morelo Empire

Name development for luxury motorhomes - Morelo EMPIRE Liner

Exclusivity, style and comfort at the highest level are offered by Morelo's luxury motorhomes and additionally convey "the good feeling of being at home". With "Home", "Loft" and "Palace", Morelo's luxury liners already had a coherent series of names that reflected their increasing size and increasingly luxurious features. At the same time, they all convey an idea of "(living) space".

The task - evaluating internal names & developing name suggestions - for an even larger and more luxurious liner that sounds more powerful and upscale than "Palace" and fits into the series. In the Morelo "Empire" the customer is now king in his personal "world empire".