The Brand Naming Blog

beyerdynamic-Xelento-2-Generation-Key-Visual-In-Ear-im-Kristall-768x432

Glittering Naming Highlights

Just in time for Christmas, one of our name creations is literally set in gold: Beyerdynamic has had the "Xelento" wireless headphones refined by a goldsmith. These and other naming highlights from 2022 can be found here:
more
Worwag Bild 2

Names for pharmaceutical products

Namestorm and Wörwag Pharma start collaboration for new names. WÖRWAG Pharma is an international pharmaceutical company specializing in biofactor preparations. Namestorm's expertise is now in demand for a challenging naming project.
more
Diverse products of vivoy.

Naming with Tact: Taboo Topics

A special challenge for name developers are topics that people don't like to talk about openly. Our latest name creation for incontinence products required a lot of empathy when finding the name.
more
1 2 3