TEXIAL
Product name for a fiber cement board from Eternit
Name development for building material - TEXIAL
For the production of this new fiber cement panel, Eternit is using real textile fabric for the first time, which is brought together with the fiber cement material in a manual embossing process. The exciting combination of fiber cement with woven fabric lead to a novel, fabric-like surface design.
This unique textile look and feel was to be highlighted in a melodious name that would fit into the portfolio. This has been elegantly achieved with Texial - created from the German words "Textil" and "genial".
Eternit logo
Fiber-cement TEXIAL
Naming an eternit construction material
Productname TEXIAL