mustimo
100% fruity taste - 100% matching name
Finding a name for a DIY lemonade - mustimo
The mix-it-yourself lemonade, contrary to what one might think, has nothing to do with syrup but is made from 100% real fruit purée. This way, you can bring "the taste of an entire Greek garden" home—without lugging around heavy bottles.
Namestorm had the honor of creating a name for the fruity and fresh beverage concept from the Hamburg start-up PA-THOS Paschalis. The Greek origin—of both the fruits and the founders—was a key element in the search for the perfect name. By combining the “fresh mix” of the Greek word for delicious, nostimo, and the German word Mus (fruit purée), the ideal name was born: mustimo!
The company even integrated the name’s origin into their tagline:
Fruit Purée + Nostimo (Greek for delicious) = mustimo! Mix your freshness! (originally in German: Fruchtmus + lecker = mustimo!)
This makes the name easy to explain and instantly memorable.
For the english market it`s also easy: mustimo - the must have lemonade!